Thursday 27 August 2015

Mobile marketing - Should we be worried?

Posted on 09:12 by Ivana Tandiyah | 3 comments
The evolution in technology has changed the behavior of the society. Remember those old days when we wanted to buy something, we had to drive or walk to the stores to get the items? And now with the technology advances that we have nowadays, shopping has never been easier and convenient! With just some clicks on your phone, you can sit and relax at your home while waiting for your goods to be delivered.

But have you ever wondered about your personal information is being stored at? Your credit card, your address, your name, your license, anything. Is it being deleted straight away after you finish your payment? Is it being stored somewhere else? Is it being used for another purpose?

Well, as the behavior of advertising industry grows and shifting towards e-marketing, consumers are being tracked, profiled, and targeted for direct marketing communications, therefore people are more aware of their privacy and data protection. When you buy with credit cards, the data is sold and bundled with your online browsing data, that is why advertiser on Facebook can target people who only buy specific item.

If a website uses cookies, information is stored in the cookies. There are two cookies; first-party cookies and third-party cookies. First party cookies contain a small amount of text stored in the user's phone, tablet, etc, created by the website the user is currently viewing. Third party cookie are cookies that are set by a website than the one you are currently on and third party advertising website may use that cookie to track your online habits and your data for marketing purposes.

Don't worry! You can prevent identity theft through these steps:
  • Shop at reputable website
  • Unique password for every website
  • Do not publish to much personal information on social media
  • Monitor your credit profile
  • Be aware of Website that ask for your personal information!
  • Update anti-virus software
  • Download things from reputable resource

A great video - what you need to know about information security!


3 comments:

  1. Josh Laurent!12 October 2015 at 06:01

    Hi what a great post you have here! I think it is scary to know that our privacy is not so private anymore especially that it is know accessible for another party. You mentioned a great point here about how website uses cookies to store our data, I've always been wondering. However, do you think is there any law or regulation that Government does to protect users from cyber criminals that misuse our information? Cheers! :D

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    1. Unknown13 October 2015 at 09:58

      Hi Josh, I totally agree with you. It is just not comforting to know that your personal details is available and can be obtained by marketing companies for their use. It is important that every transactions purchased is done on a safe and secure website. I think the same way too, if there is any rules from the government to protect online users like us? cheers mate.

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  2. Ivana Tandiyah14 October 2015 at 12:21

    Hi Josh & Edward thankyou for commenting! To be honest I have no idea about any laws in Australia especially in protecting consumer's privacy, however I tried searching for you guys and there is this regulation -- "The Privacy Act 1988 (Privacy Act) is an Australian law which regulates the handling of personal information about individuals. This includes the collection, use, storage and disclosure of personal information, and access to and correction of that information"

    You guys can see more here: http://www.oaic.gov.au/privacy/privacy-resources/privacy-guides/data-breach-notification-a-guide-to-handling-personal-information-security-breaches

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