Thursday, 27 August 2015

Mobile marketing - Should we be worried?

The evolution in technology has changed the behavior of the society. Remember those old days when we wanted to buy something, we had to drive or walk to the stores to get the items? And now with the technology advances that we have nowadays, shopping has never been easier and convenient! With just some clicks on your phone, you can sit and relax at your home while waiting...

Wednesday, 12 August 2015

Freemium is not Free

Freemium = Free + Premium Freemium describes a business model where company give away a core product for free and then generate revenue by selling premium products to a small percentage of free users (Freemium, 2015). The idea is to make customers fall in love with the free version, and once they love it, they are willing to make a purchase for an upgrade version and spread...